// Our Mission
Orange aimed to boost customer well-being through its latest commitment to 5G technology, striving to creatively showcase the benefits of this technology and compatible devices.
What better way to achieve this than through an immersive experience that draws inspiration from the brand's close relationship with their users, placing them at the forefront as true protagonists?
// WHAT WE DELIVERED
AN AR BRAND ACTIVATION:
Unveiling 5G Gaming & Streaming Innovation
Latency, connection issues, and slow speeds silently plague our digital experience. However, Orange wields a weapon capable of vanquishing these foes to protect its users worldwide.
Here comes 5G, ready to eradicate these issues, transforming YouTube video uploads into a blink, making lag in video games a thing of the past, and turning uninterrupted 8K streaming into the new norm.
The days of 4G are numbered, and we were bidding it farewell in style.
// Anatomy of Our Deliverables
NETWORK INVADERS Core Features
Multiplayer AR Game
We crafted the creative vision for an immersive AR first-person shooter game, compatible with Microsoft HoloLens 2 and 5G mobile phones, providing players with individual and multiplayer gaming experiences.
Immersive Narrative
We aimed to craft a compelling narrative resonating with the gaming community. The premise: shield a gamer from relentless robotic adversaries targeting her 5G connection and Wi-Fi devices, who simbolised common 4G challenges—latency, slow speeds, and connectivity issues.
✦ LAG
Creatures with small tentacles embodying gamers' ultimate nightmare causing delays in gameplay.
✦ SLOW SPEED
Invaders with spherical bodies and a single eye that delights in slowing down Orange users' networks.
✦POOR CONNECTION
Small attackers ready to turn videocalls and streams into a real torment and frustrate Orange users.
Aesthetics
Drawing inspiration from Space Invaders, we adopted a cohesive low-poly style that integrated gaming aesthetics and Orange's visual identity. This unified approach ensured a seamless blend between the environment and characters, forming a cohesive artistic vision.
✦ ENVIRONMENT
An isometrically projected gamer's with interconnected gadgets, served as a battleground for cybernetic robotic adversaries. The digital arena became the stage for an immersive clash.
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✦ MAIN CHARACTER
Within this realm resided our main character—a tech-savvy gamer girl. Her frustration upon the attacks unfolded through angry gestures and concise, expressive Japanese animation-style messages.
Game Mechanics
To start the game, participants had need to scan the game area, situated within a 9 m² zone located inside an Orange store. Players were required to execute precise shots and strategic maneuvers, crucial for restoring gaming harmony and securing the gamer's victory.
// WHAT WE ACHIEVED
Network Invaders ShowcaseD the Power of 5G in Gaming
In multiplayer mode, we showcased minimal latency, even with this type of content. The setup included a 5G-connected screen projecting the user's perspective through mixed reality glasses.
These demonstrations highlighted that with 5G deployment and the growing availability of compatible devices, augmented reality experiences can be crafted with improved precision, smoothness, and user accessibility.
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