// Our Mission
PortAventura World and LaLiga aimed to create an innovative gaming experience that would increase visitor engagement and drive brand expansion beyond their traditional channels.
By merging the thrill of football with augmented reality (AR), "The Beat Challenge" offered visitors a unique way to explore the park, collect rewards, and compete, all while integrating seamlessly with the attractions.
// WHAT WE DELIVERED
An AR Adventure: Merging Football and Immersive Park Experiences
“The Beat Challenge” aimed to transform the park visit into an AR-driven quest where players, known as BeatHunters, collected energy fragments called Beats scattered throughout the world.
Players could complete challenges, unlock special rewards, and strive to top various leaderboards, from daily competitions to seasonal events.
// Anatomy of Our Deliverables
The BEAT CHALLENGE: Core Features
Immersive Gameplay Experience
Players could navigate the park as "BeatHunters," equipped with customisable avatars. They’d solve puzzles, locate objects, and participate in interactive mini-games, all designed to deepen their engagement with both the environment and the brand.
AR-Powered Quests
Key gameplay included AR missions such as finding hidden Masters, geolocating objects, overthrowing energy orbs, and discovering hidden portals. Each activity enhanced player interaction with the park and offered different types of rewards.
Dynamic Content and LiveOps Integration
Continuous content updates aligned with LaLiga's and PortAventura's calendars, offering themed challenges and time-limited events that’d keep players coming back. This approach ensured long-term engagement and fresh experiences.
// WHAT WE ACHIEVED
A Vision to Transform Park Engagement and Brand Presence
We proposed The Beat Challenge to boost park visits, redirect attraction traffic, and extend LaLiga and PortAventura’s brand reach through an AR game. Blending football excitement with storytelling, the game aimed to foster repeat visits and engagement.
Though we didn’t win the RFP, the proposal laid out a robust concept that showed how a location-based AR game could drive both engagement and traffic within the park.
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