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project

RoleS

→ Workshop Facilitation
→ Creative Strategy
→ Art Direction
→ Creative Writing
→ Product Management
→ Product Design
→ User Experience

Location

Spain

Industry

Automotive

Agency

Bardo / Lateral View

// Our Mission

Silence sought to elevate the Silence S01 electric scooter, enhancing functionalities and user experience for seamless, sustainable urban mobility.

Since 2012, Barcelona-based Silence Urban Mobility has pioneered electric vehicles to improve urban life with zero emissions. Our challenge was to enhance the Silence S01 scooter by enabling remote control, real-time tracking, and optimizing trip planning.

Silence - Bento

// WHAT WE DELIVERED

Crafting a Mobile App for the Future of Urban Mobility

We created a mobile app that merged cutting-edge technology with sustainable, connected living. Designed for both Android and iPhone platforms, it empowered Silence owners with enhanced control, real-time insights, and an intuitive interface.

Following a user-centric approach, we reshaped urban mobility, offering a powerful tool that enhances travels while supporting sustainability and connectivity in cities.

Silence - Workflow

// Anatomy of Our Deliverables

SILENCE CONNECTED Key Highlights

Design Sprint for User-Centric Innovation

To enhance the Silence S01, we began with a Design Sprint—a collaborative, iterative process to validate new functionalities with real users. Working closely with Silence in a multidisciplinary team, we established long-term goals, identified user profiles, and tackled key business questions.

This immersive approach enabled us to turn assumptions into hypotheses and develop a prototype. Through ongoing iterations and user testing, we refined features to ensure the final design seamlessly met user needs.

Silence - DS HMW
Silence - DS Blackboard
Silence - Map

Style Guides for Cohesive Branding

We used a neutral color palette with vibrant accents to highlight key information and crafted a clean, fresh style that complements the scooter's appeal. Text was structured for clarity and a casual tone, contributing to the overall design aesthetics.

Our minimalist approach focused on essential elements, creating a simple user interface that integrates seamlessly with the scooter's look. Strategic micro-interactions offer subtle, enjoyable feedback to enhance the user experience.

Silence - Guidelines

User Experience Refinement

User interviews were crucial in refining features and reducing friction points. This iterative process simplified the user-scooter relationship, enhancing intuitiveness and enjoyment. From onboarding to redesigned on/off features, each aspect underwent rigorous testing to optimise user interaction.

Silence - Mockup
Silence - UI 1
Silence - UI 2